Google needs to beef up its Express service quickly. Yesterday, it announced that it’d opened shopping from Google Express on the Google Home device. The service offers free next day shipping of select items from a few stores.
The idea is to add convenience to Google Home and at the very least, edge closer to Alexa’s vast shopping capabilities. However, it doesn’t seem like Google necessarily wants to overtake Amazon’s capabilities in convenience.
If it did, it could do it by:
Ideally, Google could acquire a fulfillment / online shopping company to bring the whole process under its control (rather than have the order come from Whole Foods, Target or elsewhere). In that case, it could own the margin and have the Home become a profit center.
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