What was different was that ToyMail had been a recipient of the Alexa Fund, a $100M fund setup by Amazon to help companies either integrate Alexa products or innovate around the service.
It was revealed on Shark Tank that ToyMail had raised $500,000 from Amazon and that it was intending to add Alexa Voice Service to its products. This is likely the case with other hardware makers that had been investments of the Alexa Fund.
However, there are a few additional questions that could be raised by Talkie’s AVS integration:
With Talkie, the company’s founder had mentioned future voice interaction and it’s possible that Lex could be a good fit for building this. Amazon’s investment might help keep Talkie in AWS.
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