Return to site

Never Get Unplugged

If you’re a maker of a voice first device, or any particular IOT device that requires wall power, you must avoid users unplugging the device. Re-plugging the device seems to be such a barrier that it might be weeks or even months before someone plugs the device in again. To a lesser extent, muting also leads to less likelihood to be un-muted but it’s not as severe as an unplug. An unplug is kryptonite.

I’ve observed in my own behaviour. I’ve borrowed a microUSB from an Echo Dot and poof… a week went by before I plugged it in. We’ve seen it with the Ubi where if it went unplugged, it was as good as gone.

As soon as someone re-adjusts to not having an always on device nearby, they need to then re-learn the behaviour of triggering the device. It’s a pain.

So what can device makers do? A few ideas:

  • Use a non-standard adapter — like the Google Home. It’s less likely that users will borrow from it.
  • Have a little bit of battery… even to chirp like a Tomaguchi toy for power….
  • Nudge. Nudge on your app. Nudge on your email list. Nudge on your portal. Nudge through your other devices.
  • Don’t require a plug. Find a way to get power to your device.
  • Hire someone to plug your device back in.
All Posts

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!

OKSubscriptions powered by Strikingly