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Socks, Dots, and Cash

Amazon is throwing lots of incentives at developers to come on board with an Alexa Skill.

  • Those publishing a first time skill this month get Alexa socks (why?) and an Echo Dot
  • Amazon will give money to the top skills by engagement in several categories each month

Engagement could mean many things but the crux is that there is now a non-trivial incentive for developers to publish and market their skill. Maybe we’ll start to see ads showing off different Alexa Skills by the developers?

Maybe the next step is to incentivize users to access skills?

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